From 2021-2024 I've been at the forefront of driving creative strategy for the Cheetos 'Deja tu Huella' (Leave Your Mark) campaign. Partnering with cultural icons like Bad Bunny, Becky G, and J Balvin, we’ve not only amplified the voices of the Hispanic community but also inspired thousands to share their stories through video submissions, connecting them with the foundation and its mission to make a lasting impact.
@cheetos POV: you’re watching this and enamored by all the amazingness of the 2022 Deja Tu Huella Fund winners (bc I know that’s me rn)
♬ original sound - Chester Cheetah
@cheetos ¡ATENCIÓN! Are you making a difference in the Hispanic community or need some help to start? I got you. I’m giving away $500k total in cash prizes to help transform Hispanic communities across the country. Follow @Cheetos here on TikTok and show us what you would do with $25k and you could win! Use #DejaTuHuellaFund and #entry ♬ original sound - Chester Cheetah
I produced, shot and edited this promo video to get people to submit their videos. Fun fact: A lot of these interviews were shot when I was in PR on vacation.
@cheetos Reply to @litzyalerma ♬ original sound - Chester Cheetah
I even came on camera to remind people the deadline was coming up and how to submit
