Zero Altitude Drink Cart
To promote Pepsi Zero Sugar in a fresh, unexpected way, I helped concept and execute a creator-led campaign in partnership with JetBlue and comedian Sabrina Brier. Known for her viral “that friend who…” TikTok series, Sabrina brought the character “that friend who travels so much she thinks she’s a flight attendant” to life—pushing a co-branded drink cart through NYC’s Madison Square Park and handing out cans of Pepsi Zero Sugar. The activation blended on-the-ground buzz with native social storytelling, generating major press coverage in Ad Age, Travel + Leisure, and AOL. This campaign is a great example of tapping into creator culture to meet audiences where they already are: online, and in on the joke.