YAISELI
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Peta

Trophies//Print

With millions of dogs waiting for adoption, it’s surprising to learn that 25% of them are purebreds. This highlights the troubling reality that breeders are fueling an already overwhelming problem. Our campaign aims to shift the narrative—discouraging the purchase of purebreds from breeders and championing adoption as the more compassionate choice. After all, dogs aren’t trophies; they’re lifelong companions deserving of love, not labels.

PUBLISHED ON: Adsoftheworld, Bestadsontv