Pepsi-Roni//Activation
To prove that Pepsi and pizza are the ultimate duo, we took a bold trip to the pizza capital of the world, New York City, and crafted a creation no one saw coming: The Pepsi-Roni Pizza. Picture this—pepperoni infused with the sweet zing of Pepsi Zero Sugar, topped off with a balsamic drizzle. Then, we threw the pizza party of the century. It was so legendary that we took it on the road, bringing the Pepsi-Roni Pizza to cities across the country!
The results? A whopping 2.5 billion earned impressions, a 78% spike in Pepsi sales at pizzerias on DoorDash, and a 27% surge in people pairing their pizza with Pepsi. Now that's a slice of success!
Press: Thrillist, Food + Wine, ABC News, Yahoo! News, Nerdist, CBS, Mashed
The space had a modern twist on classic pizza charm, but the best part was The Wall of Fame!
We kicked it old-school with our invites—no fancy digital campaigns, just a good ol' phone call from our buddy, Lil Mo Mozzarella. Oh, and to make sure everyone got the memo, we plastered billboards across the city with the invite.
